Creating Image Alt Text
Images
Images must include descriptive alt text
- Alt text should be short, clear and convey the purpose or impact of the image.
- Alt text should be no more than 125 characters.
- Alt text should contain appropriate punctuation, including a period at the end of the text.
- You should not include “Photo of” or “Image of” in your alt text.
Bad:
❌ Students and mascot
Good:
✅Fr. Kelly and Tommy Titan surrounded by smiling members of the 麻豆传媒社区 Pep Band.
Images and Accessibility
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Avoid text in images. Screen readers can’t read it. Flyers, posters, or other print-style graphics should not be posted on websites.
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Infographics are okay, but include detailed alt text and also provide the same information in regular text on the page.
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Decorative vs. Informational images:
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Decorative = only for visual appeal (like headers or backgrounds).
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Informational = adds important content (like a faculty photo).
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The same image can be decorative or informational, depending on how it’s used.
The same image could be decorative or informational – !